An Verhulst-Santos, president of the Professional Products Division (PPD), L’Oréal USA, has been promoted to managing director, L’Oréal Professional Products Division Worldwide, effective January 1, 2011. Verhulst-Santos began her career nearly 20 years ago in marketing with L’Oréal Professional Products in Belgium.

Pat Parenty, formerly brand president of L’Oréal USA’s Professional Products Division, has succeeded Verhulst-Santos, effective October 2010 and reports directly to Frédéric Rozé, president and CEO of L’Oréal USA. Parenty was appointed brand president of L’Oréal USA’s PPD, in February 2009.